The Salty Donut
Social Media Manager
Miami, Florida•Full-time
$75,000 - $100,000 annually
$75,000 - $100,000 annually
About the Job
Social Media Manager
Location: Miami, FL (Coral Gables) Hybrid: Minimum 3 days/week in office
About The Salty:
“The Salty Donut is a chef‑driven, craft donut and coffee shop built on creativity, quality, and unforgettable guest experiences.” We make everything in‑house, use only the best ingredients, and obsess over hospitality. Our shops are fast‑paced, team‑oriented, and fueled by people who love what they do. If you’re energized by growth, culture, and creating standout digital storytelling, this is your next big move.
The Role:
We’re looking for a Social Media Manager to own the day‑to‑day execution of The Salty’s social channels, bringing our launches, partnerships, stores, products, and personality to life in a way that feels current, creative, and unmistakably us. This person should be deeply online, highly organized, and comfortable creating strong organic content in real time. You don’t need to be a professional photographer, but you must have a sharp eye for what works on social and know how to capture elevated, trend‑aware content on an iPhone.
This role is based in Miami with a hybrid schedule requiring at least three days per week in our Coral Gables office.
What You’ll Do:
- Own the social content calendar across Instagram, TikTok, and other priority platforms.
- Capture and create organic, social‑first content for launches, menu drops, partnerships, events, in‑store moments, and behind‑the‑scenes storytelling.
- Write and publish captions, stories, reels, TikToks, and community‑facing messaging in The Salty voice.
- Manage daily posting, scheduling, story execution, comment moderation, DMs, and community management.
- Support collaborations and partnerships through content capture, creator gifting coordination, social deliverables, and event support.
- Identify and execute trend‑responsive, culturally relevant, platform‑native content opportunities.
- Work closely with the Creative Director and Marketing Director to turn launches and campaigns into timely, cohesive social content.
- Track and report on content performance, engagement, follower growth, saves/shares, and learnings.
What We’re Looking For:
- Strong understanding of Instagram, TikTok, Reels, Stories, and social best practices.
- Comfortable shooting and editing iPhone content that feels organic, elevated, and on‑brand.
- Strong copy instincts and ability to write in a brand voice.
- Organized, fast‑moving, and excited by hospitality, food, culture, and community.
Join the Craze:
If you’re ready to bring The Salty’s personality to life online and help shape the future of a fast‑growing, culture‑driven brand, we’d love to meet you.
Equal Opportunity Employer:
The Company is an equal opportunity employer and administers all personnel practices without regard to any protected category under federal, state, or local law. The Company is a drug‑free workplace and participates in E‑Verify. All offers of employment are contingent upon the completion and passing of the compliance process.
About The Salty Donut
The Salty Donut is a modern, craft‑donut and coffee shop known for creative flavors, small‑batch baking, and unforgettable vibes. What started in a tiny vintage camper has grown into a nationally loved brand with lines out the door and a loyal community behind us. We’re passionate about quality, hospitality, and creating spaces people genuinely love. If you’re energetic, team‑oriented, and excited to grow with a fast‑moving, fun, and flavor‑obsessed company, you’ll fit right in at The Salty